BI

Business Intelligence

Definition

Technology that transforms raw hotel data into actionable insights through dashboards, reports, and visualizations. BI tools consolidate information from multiple sources (PMS, RMS, finance) to reveal performance trends, identify revenue opportunities, and support data-driven decision making across all departments.

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Related Terms

RMSRevenue Management System

Specialized software that uses algorithms, historical data, and market intelligence to optimise pricing and inventory decisions automatically. A modern RMS analyses demand patterns, competitor rates, and booking pace to recommend or automatically set optimal prices for each room type and date. RMS transforms revenue management from intuition-based to data-driven decision making.

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