Definition
Specialized software that uses algorithms, historical data, and market intelligence to optimise pricing and inventory decisions automatically. A modern RMS analyses demand patterns, competitor rates, and booking pace to recommend or automatically set optimal prices for each room type and date. RMS transforms revenue management from intuition-based to data-driven decision making.
Also related to Rate Recommendations
Want to improve your RMS?
Sigma Revenue helps hotels improve their key metrics through data-driven revenue management.