Definition
Specialized software that uses algorithms, historical data, and market intelligence to optimise pricing and inventory decisions automatically. A modern RMS analyses demand patterns, competitor rates, and booking pace to recommend or automatically set optimal prices for each room type and date. RMS transforms revenue management from intuition-based to data-driven decision making.
Also related to Rate Recommendations
Related Articles
AI in Hotel Revenue Management: What It Can (and Can’t) Do for Pricing
A practical guide to using AI for forecasting and dynamic pricing: what inputs matter, how to set guardrails, and how to validate recommendations.
Learn more →How to Reduce OTA Dependence and Grow Direct Bookings (Without Slashing Rates)
A pragmatic channel-mix strategy: measure true cost, use rate fences and value-add, protect peak dates with dynamic pricing, and shift demand over time.
Learn more →Static vs Dynamic Pricing: Which Strategy Is Right for Your Hotel?
A practical comparison of static and dynamic pricing, plus a simple framework to decide when to change rates, by how much, and how to stay consistent.
Learn more →Want to improve your RMS?
Sigma Revenue helps hotels improve their key metrics through data-driven revenue management.