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Insights, tips, and best practices for hotel revenue management

How-to

How to Set Minimum and Maximum Room Rates (A Practical Framework)

A step-by-step method to set rate floors and ceilings that protect profitability and keep dynamic pricing disciplined.

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Forecasting

A Beginner’s Guide to Hotel Demand Forecasting

The signals that matter (pickup, lead time, seasonality) and how to turn them into better pricing decisions—especially when using dynamic pricing.

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Technology

AI in Hotel Revenue Management: What It Can (and Can’t) Do for Pricing

A practical guide to using AI for forecasting and dynamic pricing: what inputs matter, how to set guardrails, and how to validate recommendations.

Sigma Revenue Team
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Distribution & Channels

How to Reduce OTA Dependence and Grow Direct Bookings (Without Slashing Rates)

A pragmatic channel-mix strategy: measure true cost, use rate fences and value-add, protect peak dates with dynamic pricing, and shift demand over time.

Sigma Revenue Team
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Pricing Strategy

Pricing During High-Demand Events: A Playbook for Compression Nights

How to prepare weeks in advance: estimate event impact, set dynamic pricing guardrails, use stay controls, and manage channels to capture peak value.

Sigma Revenue Team
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Forecasting & Demand

How to Read Booking Pace (Pickup) and Use It for Better Pricing

A step-by-step workflow to turn pace reports into pricing actions: build a baseline, validate signals, and apply dynamic pricing with confidence.

Sigma Revenue Team
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Metrics & Benchmarking

Hotel Revenue Management Benchmarks: How to Build Numbers You Can Trust

Instead of chasing generic industry averages, build benchmarks for your hotel: comp set indices, YoY baselines, segment mix, and actionable targets.

Sigma Revenue Team
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Market Intelligence

Competitor Analysis for Hotels: How to Build a Real Comp Set

A practical guide to competitor analysis: choosing the right comp set, tracking the signals that matter, and using market context without blindly price-matching.

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Forecasting & Demand

Booking Window Trends: What Shorter Lead Times Mean for Pricing

How to analyse booking windows by segment and channel—and how to adapt your dynamic pricing cadence and stay controls when guests book later.

Sigma Revenue Team
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Pricing Strategy

Static vs Dynamic Pricing: Which Strategy Is Right for Your Hotel?

A practical comparison of static and dynamic pricing, plus a simple framework to decide when to change rates, by how much, and how to stay consistent.

Sigma Revenue Team
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Metrics

RevPAR, ADR, and Occupancy Explained: The Essential Hotel Metrics

Formulas, examples, and practical interpretation for RevPAR, ADR, and occupancy—plus how dynamic pricing changes the tradeoff between them.

Sigma Revenue Team
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Revenue Management 101

What Is Hotel Revenue Management? A Complete Guide for 2026

A clear, practical explanation of hotel revenue management: what it is, why it matters for independent hotels, and how dynamic pricing fits into a simple weekly routine.

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Getting Started

Getting Started with Revenue Management

A practical, jargon-free guide to hotel revenue management: the core metrics, the levers you control, and a simple workflow you can start using this week.

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