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MPI

Market Penetration Index

Definition

A competitive metric comparing your hotel's occupancy to your compset's average occupancy. MPI above 100 means you're capturing more than your fair share of demand; below 100 indicates competitors are winning more bookings. MPI reveals whether your distribution, visibility, or value proposition needs attention—even if absolute occupancy looks healthy.

Related Sigma Revenue Feature

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Competitor Data

Also related to Competitor Data

Want to improve your MPI?

Sigma Revenue helps hotels improve their key metrics through data-driven revenue management.